Privacy Policy


Filiarmi is committed to protecting and respecting your privacy. This privacy policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

GENERAL INFORMATION is owned and operated by Novamod Tekstil Sanayi ve Ticaret A.Ş., a company registered in Turkey.

Our VAT number is 6320627721.

You can contact us by email to or by calling +90 (212) 830 66 27 from Monday to Friday from 8 am to 2 pm (UTC) on working days.

Where we decide the purpose or means for the processing of the personal data that you provide when using our service, we are the “data controller”. As data controller, we will comply with all applicable data protection laws. This policy should be read together with our Terms & Conditions.

Our Website may contain hyperlinks to third party websites. These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources.  The appearance of such links on our Website is not an endorsement.  Should you use any of these websites, such use is at your own risk and we would recommend that you review their respective privacy policies.


In order to provide our online shop and other related services, we will need to collect and process information about you.

Collection of your personal information

We collect personal information such as email address, mobile phone numbers, home address, shipping and payment card billing address, payment card details, IP address, search criteria and shopping history from our customers. We only collect personal information by lawful and fair means.


We are always trying to improve our Website and to offer the best, most accessible service possible to all of our customers. To evaluate and make improvements, we utilize third party data analytics service providers to improve our visibility and to monitor website browser behavior and navigation across the Website.

These third-party data analytics service providers collect this information on our behalf in accordance with our instructions. We have contracts in place to protect the confidentiality of your information with all of our third-party data analytics service providers. When you visit our Website, our service providers may collect data which includes the following, which will almost always be anonymized and aggregated before reporting back to us:

- number of visitors to our Website


- pages visited while at the Website and time spent per page

- page interaction information, such as scrolling, clicks and browsing methods

- websites where visitors have come from and where they go afterwards

- page response times and any download errors

- other technical information relating to end user device, such as IP address or browser plug-in

In most instances, the data will be anonymised and aggregated before reporting back to us.

Financial Transactions

All financial transactions via our e-shop are handled directly by our payment service providers. We only share that information as is necessary to conclude the transaction and will not share any personal information with these third-party providers, nor will we receive any of the financial information that you provide to them.


When you visit our Website, whether to browse our content or make a purchase, we may use the personal information that you provide for the following purposes:

Providing our Products

  • - entering into an agreement with you to provide our products
  • - logging and processing your order in our information systems
  • - providing physical delivery by couriers of products ordered online

We collect and use this information from you to enable us to perform our sales contract with you and to enable you to access online services in line with our Terms & Conditions.

Customer Services & Enquiries

  • - replying to your enquiries or responding to concerns or complaints
  • - providing you with information about the services we offer including our e-newsletter, important announcements about your account, updates about our services

Marketing: Email Newsletter and Special Offers

We may use information of how you interact with our website to better tailor these newsletters and special offers to you.

We provide these communications on the basis that you have asked to receive these. If you change your mind, you may opt-out at any time via the unsubscribe feature that appears in our emails or by emailing

Tax, credit checks and other legal obligations

  • - reporting VAT and other company tax reporting purposes (as required by law)
  • - complying with regulators, law enforcement agencies or in relation to any claims that may arise

We process personal information for the legitimate interests and under the legal obligation of ensuring that use of the Website and e-shop (i) is lawful and non-fraudulent, (ii) does not disrupt the operation of our services, (iii) does not harass our staff or other individuals, and (iv) to enforce our legal rights and comply with our legal obligations.

In accordance with our legal obligations, we may disclose your information to the extent required by law which may include for financial accounting and taxation purposes with our auditors, regulators or other government bodies. We may also disclose your information to third parties in order to enforce or apply our contractual terms, to investigate potential breaches, to protect the rights and freedoms, property or safety of our business or those of our customers and other individuals.

Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.


Our Website uses cookies and other mechanisms to collect log and analytical information, to help analyse how visitors use the site and to compile statistical reports on Website activity.

We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity.

This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our Website and providing a better service and source of information to visitors.


We will only ever share your information with third parties in the ways that are described in this privacy policy.

Personnel, Suppliers and Subcontractors

We keep your information confidential but may disclose it to our personnel (including personnel in our group companies), suppliers or subcontractors (including our cloud-based data processing, data analytics and payment service providers) insofar as it is reasonably necessary for the purposes set out in this privacy policy, provided that they do not make independent use of the information.

We will not pass your information on to third parties for marketing purposes unless you have provided your consent, in which event the advertisements that appear when you visit our Website will be targeted to provide you with more relevant advertising content and you may receive communications from third parties offering similar or related services to us.

Your choices and rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you.  We aim to comply without undue delay, and within one month at the latest:

  • - to ask if any of your personal data is processed;
  • - to ask for a copy of data we are processing about you and have inaccuracies corrected;
  • - to ask us to restrict, stop processing, or to delete your personal data;
  • - to ask us if the data is being used for the rightful reasons
  • - to ask us exactly with whom we shared your personal data
  • - to ask us compensate if any of your shared personal data caused you damage
  • - to make a complaint to a data protection regulator. You may contact them at:

To make a request in relation to any of the aforementioned rights, please email us at

If you are unhappy with the way that we are processing your personal data or if you’d prefer not to receive certain marketing information or limit the use of your personal information to a particular purpose, please let us know. The best way to bring this to our attention is by emailing us at customercare@filiarmi com.


We will take appropriate technical and organisational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our Website and services.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted - we do not keep any record of the card you use for payment. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Please be aware that, while we make the security of our Website and your personal information a high priority, no security system can prevent all security breaches.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Filiarmi may make changes to this Privacy Policy from time to time, without notice to you. The up-to-date version of our Privacy Policy is on our website.